Abbey International Finance Logo, Stationery Suite and Brand Guidelines

Abbey International Finance Ltd is a privately-owned financial services company based in Dublin providing niche financial solutions to a variety of business sectors. The group has three divisions specialising in leasing, private equity and insurance.

The logo is designed to represent the Earth in mid‑summer rising above an imaginary horizon, evocative of the images of earthrise taken during NASA’s Apollo moon landings. This symbolises the company’s global reach and the concept of new beginnings made possible through the services the company provides, including finance.

As a company’s brand is one of their most valuable assets, brand guidelines were produced to accompany the logo design to ensure quality is maintained. Rules on logo size and positioning, brand colours and typography are detailed to ensure all elements are used correctly and consistently across various media, no matter which supplier, agency or printer is involved.

Alongside the design of the logo and stationery suite, the company’s website and a brochure celebrating their 25th anniversary were designed.